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Franchising and Licensing pdf/epub/kindle/txt ebooks
By:Andrew Sherman
Published on 2011-04-13 by AMACOM



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Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to: Raise capital, structure agreements, and protect intellectual property * Create market-responsive sales, marketing, and globalization strategies * Establish quality control and compliance measures * Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising * And much more Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.

This Book was ranked at 29 by Google Books for keyword Network Marketing.

Book ID of Franchising and Licensing's Books is 2jh4EyC0M_wC, Book which was written byAndrew Shermanhave ETAG "40xaAwikdBs"

Book which was published by AMACOM since 2011-04-13 have ISBNs, ISBN 13 Code is 9780814415696 and ISBN 10 Code is 0814415695

Reading Mode in Text Status is true and Reading Mode in Image Status is false

Book which have "464 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

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