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Social Networks & Social Network Analysis in Companies pdf/epub/kindle/txt ebooks
By:Markus Hoffmann
Published on 2011-10-04 by GRIN Verlag



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Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Management Center Innsbruck, language: English, abstract: This term paper is about Social Networks, Social Network Analysis, as well as its use in marketing and its history. Chapter 2 “The Internal Power of Social Networks” is about the question of what a Social Network is and about the History of Social Network Analysis. It also examines social networks in companies, the question of how executives can create energy in companies and the most common problems that typically come along with social networks in companies. Chapter 3 “The External Use of Social Networks” explains how companies can gain and maintain social capital and make use of the modern forms of social media. It also gives some general advise on the most popular social networking platforms.

This Book was ranked at 25 by Google Books for keyword Network Marketing.

Book ID of Social Networks & Social Network Analysis in Companies's Books is HLx590GAxhEC, Book which was written byMarkus Hoffmannhave ETAG "j30ohoQR6YU"

Book which was published by GRIN Verlag since 2011-10-04 have ISBNs, ISBN 13 Code is 9783656020417 and ISBN 10 Code is 3656020418

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Book which have "19 Pages" is Printed at BOOK under CategoryBusiness and Economics

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