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Social Media Marketing: A Strategic Approach pdf/epub/kindle/txt ebooks
By:Melissa Barker,Donald I. Barker,Nicholas F. Bormann,Krista E. Neher
Published on 2012-03-09 by Cengage Learning



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Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked at 29 by Google Books for keyword Network Marketing.

Book ID of Social Media Marketing: A Strategic Approach's Books is kdgKAAAAQBAJ, Book which was written byMelissa Barker,Donald I. Barker,Nicholas F. Bormann,Krista E. Neherhave ETAG "9i7FMGPHvl8"

Book which was published by Cengage Learning since 2012-03-09 have ISBNs, ISBN 13 Code is 9781285402147 and ISBN 10 Code is 1285402146

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "400 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

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