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Networks in Marketing pdf/epub/kindle/txt ebooks
By:Dawn Iacobucci
Published on 1996-08-07 by SAGE Publications



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An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They also investigate market dynamics and structure and consumer networks. In conclusion, several advanced methodological issues and future research directions are examined. In addition to the main research chapters, key figures contribute their own reflections on the topic.

This Book was ranked at 8 by Google Books for keyword Network Marketing.

Book ID of Networks in Marketing's Books is sg11AwAAQBAJ, Book which was written byDawn Iacobuccihave ETAG "jWmIY5J+4CI"

Book which was published by SAGE Publications since 1996-08-07 have ISBNs, ISBN 13 Code is 9781452248738 and ISBN 10 Code is 1452248737

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "443 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

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