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Die Network Marketing Branche und das Direktvertriebsunternehmen Amway - Eine kritische Betrachtung pdf/epub/kindle/txt ebooks
By:Christian Schneider
Published on 2012 by GRIN Verlag



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Diplomarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: -, Fachhochschule Regensburg, Sprache: Deutsch, Abstract: Aufbau: 1. Erklarung der Network Marketing Branche: Vertriebsweg, Entstehung, Vergutungsplane, Vergleich mit Franchising 2. Kritsche Aspekte des Network Marketing: Abgrenzung zu Schneeballsystemen, unseriose Networker, die essentiellen Saulen serioser Network Marketing Systeme 3. Vorteile des Network Marketings 4. Amway: Vergutungsplan, Produkte, Schulungen, Amway Strategien (Sponsoring), Seriositat der Amway Geschaftsmoglichkeit 5. Entwicklung des Network Marketing: Umsatze, Produkte, Lander, Anzahl der Vertriebspartner 6. Zukunftsausblick: Produkte im Network Marketing (Wellness, Nutrition, Kosmetik) [...] Die Network Marketing Branche hat sich in den letzten Jahrzehnten nahezu weltweit als Geschafts- und Vertriebsmodell etabliert. Uber 40 Millionen Menschen auf der ganzen Welt, sind im Network Marketing als selbstandige Vertriebspartner involviert1. Trotz dieser Entwicklung, ist das Network Marketing Modell den meisten Menschen noch weitestgehend unbekannt. Diese Arbeit soll deshalb die Grundzuge und Charakteristiken des Network Marketings erklaren. Ausserdem wird das US-amerikanische Direktvertriebsunternehmen Amway naher behandelt, eines der grossten und altesten Unternehmen im Network Marketing weltweit. Im ersten Teil (2) soll dem Leser ein Uberblick uber die Network Marketing Branche und seine Entstehungsgeschichte gegeben werden, sowie Unterschiede zu anderen Vertriebsformen, wie beispielsweise dem Franchising aufgezeigt werden. Im nachfolgenden Kapitel (3) werden negative Aspekte des Network Marketings angesprochen. Ausserdem wird dieses Geschaftsmodell von illegalen Schneeball- und Pyramidensystemen abgegrenzt und grundlegende Voraussetzungen fur die Seriositat von Network Marketing Modellen beschrieben. Im vierten Abschnitt dieser Arbeit (4) wird auf die Vorteil

This Book was ranked at 30 by Google Books for keyword Network Marketing.

Book ID of Die Network Marketing Branche und das Direktvertriebsunternehmen Amway - Eine kritische Betrachtung's Books is g8KLtgAACAAJ, Book which was written byChristian Schneiderhave ETAG "d2CzsvrmIBs"

Book which was published by GRIN Verlag since 2012 have ISBNs, ISBN 13 Code is 9783869433660 and ISBN 10 Code is 3869433663

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This eBook Maturity (Adult Book) status is NOT_MATURE

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