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By:Sean Lam
Published on 2010-08 by LAP Lambert Academic Publishing



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In recent years following the growing interest in online social network analysis, the notion of viral marketing has been proposed in both literature and practice. However, in order to find the |opinion leader| in the social network, marketers need to have a sound analytic tool to rank potential buyers. In order to tackle this issue, this research proposes the UserRank and BuyerRank algorithms, both Social Network Analysis models that aim to assist marketers to rank potential buyers based on their future influence estimated from their past auctions/purchase behaviours on eBay.The experiments carried out using simulated data that is similar to that of which is obtained from real world environments were applied to the UserRank and BuyerRank algorithms. The research finding shows that it is possible to determine the most connected user who also has the highest buying capabilities or 'buying power'.

This Book was ranked at 13 by Google Books for keyword Network Marketing.

Book ID of Buyerrank's Books is KsxZcAAACAAJ, Book which was written bySean Lamhave ETAG "OMDiR20VN2c"

Book which was published by LAP Lambert Academic Publishing since 2010-08 have ISBNs, ISBN 13 Code is 9783838389899 and ISBN 10 Code is 3838389891

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Book which have "104 Pages" is Printed at BOOK under CategoryConsumer profiling

This Book was rated by Raters and have average rate at ""

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